"Websults provided us consistently good advice and a clear focus on making our website as effective as we wanted to make it. I couldn't have asked for a more personal, professional service. It was one of the few instances in my career when I felt I got more than I paid for."
Partner, Cimarron Health
Internet marketing is more than just getting eyeballs to your web site. It's about understanding your customers and providing a web site that speaks to them clearly. It's about providing a user experience that is enjoyable and would encourage a visitor to return to the web site (and/or recommend the website to colleagues). It's about positioning your company in the mind of the visitor. Websults can assist you in developing a web site that accurately reflects your organization's vision. In short, our expertise in the area of Internet marketing will provide your company with immediate results.
Besides online branding and creating a special experience for your web site traffic, we can work with your company to recommend best practices for using the Internet medium as a channel for new sales. For instance, the Internet gives you instant access to international markets, and we can advise you on how to market your products and services over the web to potential customers in different cultures and languages. Not only can we help you generate sales from new customers, but we can also implement strategies to increase your sales from current clients via the web.
In order for your web site to get results from a marketing point of view, your current and potential customers must be able to derive value from the web site. The first step is making sure that your audience is aware of your web site presence and the second step is to ensure that your web site converts your audience from viewers to participators. Your web site will have little value if your intended audience cannot connect with your site. Similarly, your web site has little value unless the site prompts action.
Prompting action can mean persuading the visitor to purchase a product off of your web site or to call you to schedule an appointment. Each business will have different Internet marketing goals. Therefore, you should be skeptical of "one size fits all" Internet marketing solutions. By inviting Websults to consult with you on your Internet marketing efforts and strategy, your company will take the first step towards a competitive advantage in the web arena. Whether your company needs a new look/feel to your web site or more web site visitors that are truly interested in your products and/or services, Websults is ready to assist you.
Our primary internet marketing services include keyword research, web analytics, designing and developing search engine friendly web sites that employ Cascading Style Sheets (CSS) to maximize the ratio of text to code on your pages, and paid search advertising management (Google AdWords, Yahoo Search Marketing, MSN AdCenter). In addition, we have worked with clients to evangelize and promote their web sites by acquiring additional links on 3rd party web sites, a process known as link building.