"The activity on the site is encouraging. The numbers of hits have increased substantially as well as the registrations. With additional required user information on the contact page we are also better able to track where the leads are coming from."
Vice President, Winston-James Development
Websults Completes Redesign for LifeGen Technologies
Site overhaul completed in preparation for increased interest in company research
August 11, 2008 - (Nashville, TN) - Nashville web design firm Websults® recently completed the website redesign for LifeGen Technologies, a genomics company focused on gene expression analysis as it relates to the aging process in humans and animals.
The new LifeGen Technologies site, www.lifegentech.com, includes information on company history, company services, employment opportunities, and published company research. In fact, the publication of the company’s first peer-reviewed research manuscript prompted the site redesign.
“We knew the study would be reported in the popular press, so it became obvious that an overhaul of the company website was in order,” Dr. Jamie Barger, Head of Project Management, said. A link to the study “A Low Dose of Dietary Resveratrol Partially Mimics Caloric Restriction and Retards Aging Parameters in Mice” can be found on the site.
In addition to preparing the site to be accessible for a larger audience, Websults also introduced a newsletter feature that provided LifeGen with its first opportunity to establish direct lines of communication with site visitors.
“We have been highly satisfied with both the content that was designed for our site as well as the timeliness with which Websults was able to generate the redesign,” Barger said. “We’ve received daily requests for the company newsletter since the site redesign. Before Websults’ inclusion of that feature on our site, there was no way for site visitors to request news updates from LifeGen.”
“As with all of our Websults clients, we worked proactively with LifeGen to create a site that would accurately represent their company and position it prominently for their target Internet market” Jonathan Weindruch, Principal of Websults said. “We’re pleased the site is already generating positive results.”
About Websults®
Websults is a web site strategy consulting firm that offers organizations insights into best practices for leveraging the Internet across all areas of business. In addition to making web strategy recommendations, Websults takes responsibility for getting an organization results on the web. The company’s services include strategy consulting as well as implementation services. For more information on Websults, or to view the LifeGen Technologies website, please visit www.websults.com.