"The variables that make up the ENI change from year-to-year and we wanted to provide the most current picture of the education, economic, and population challenges facing regions throughout the U.S. Websults provides a unique balance of excellent visual design and the technical expertise needed to build a data intensive website that appeals to both researchers and policymakers."
Principal Investigator, Educational Needs Index (ENI)
Websults Redesigns Villages of Royal Palm Website
Redesigned Site Results in Increase of Sales Leads
February 19, 2007 - (Nashville, TN) - Websults recently completed a website redesign for Villages of Royal Palm, an active adult community developed by Winston-James Development, Inc. on the east coast of Florida. The new site, www.villagesofroyalpalm.com, features the following:
- Overview of community, including photos and online video
- Floor plans of the 14 home models available in the development
- Maps of the development’s location and surrounding community
- Amenities offered in the development
- Recent community newsletters
- Corporate information on Winston-James Development, Inc.
- Request forms for DVDs and brochures about the community
In addition to updating the site’s content and graphics, Websults’ focus in the Villages of Royal Palm redesign was to maximize the number of inquiries from prospective home buyers. In order to achieve this, Websults included detailed marketing tactics in the site redesign.
"Our goal in the redesign was to increase the number of site visitors requesting more information about the development," Jon Weindruch, Principal of Websults said. "As part of the redesign, the site was designed in a search-engine friendly fashion to maximize leads from major search engines. Keyword advertising was also used to increase the site’s placement on search engine results."
Since the redesign, the site has seen a substantial increase in activity and site registrations. Winston-James Development is receiving five times the number of inquiries about the Villages of Royal Palm with the new site.
"The activity on the site is encouraging. The numbers of hits have increased substantially as well as the registrations," Chuck Kasza, Vice President of Winston-James Development said. "With additional required user information on the contact page we are also better able to track where the leads are coming from."
"Jon did our first website and did a good job," Kasza said. "He’s easy to work with, is very cooperative and knows his stuff."
About Websults®
Websults is a web site strategy consulting firm that offers organizations insights into best practices for leveraging the Internet across all areas of business. In addition to making web strategy recommendations, Websults takes responsibility for getting an organization results on the web. The company’s services include strategy consulting as well as implementation services. For more information on Websults or Painter Ready, please visit www.websults.com.