Web Site Search Engine

Websults develops and installs custom web site search engines for both traditional brochure and ecommerce web sites. Although web sites can easily integrate existing search plugins, such as Atomz or Verity, Websults can provide a custom solution that can work with or replace your present web site search engine.

One of the advantages of having a custom search engine built for your web site is that many times consumers or potential clients search with keywords, misspellings, or abbreviations that traditional / standard search engines do not recognize.

Training customers or web visitors how to search?
You may have heard the old joke about the IT guy who told the marketing person that, "our search engine works fine - we just need to train our customers how to search better." That idea simply does not work in 21st century business. The markets are too competitive and open to assume the attitude that it's the customer's fault if they can't find what they're looking for on your web site. That is why Websults provides custom web site search solutions for clients.

What is a typical application of customized web site search?
Typically, ecommerce web sites stand the most to benefit from a customized site search engine. Customers that have the credit ready and are just trying to locate the product to make a purchase need to be pampered and provided with site search that considers how they actually search. Web sites whose primary purpose is to generate leads can also benefit by allowing visitors to find the information they are seeking quickly.

For example, assume you have a web site that sells socks. Let's say the consumer is searching for "gray golf socks". The problem is that the company web site spells "grey" instead of "gray". Consequently, the consumer would not see any search results for the search even though the web site does sell the product they are looking for.

What is Websults' process to develop customized site search?
Websults and the client will review the log files of the web site to understand how people have previously searched on the web site. During this research phase of the project, it is anticipated that search keywords will be identified that presently do not yield results (when in fact they should). After all the keyword variations are identified, Websults will either augment or totally replace your existing site search facility.

Depending on the size and traffic of the web site, clients can expect to see measurable results almost immediately. If you would like to set up a conference call to discuss your project situation with respect to web site search, please use our online contact form or call us toll-free at 866.376.6122. We look forward to improving the ROI of your web site search engine.