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Websults Redesigns Two Websites for International Friendships, Inc.
Sites needed updating to effectively reach students, volunteers and donors
March 12, 2010 - (Nashville, TN) - Keeping a website current is critical to its success. International Friendships, Inc. (IFI), an Ohio State University student organization that promotes friendship and hospitality for international students, needed to reinvigorate its presence on the web and turned to Websults® for help.
The IFI web presence includes two websites, www.ifiusa.org, for international students, and www.ifipartners.org, for volunteers and donors.
“We needed to move technologically into the 21st century,” IFI Director of Volunteer Coordination Ben Gatling said of the sites’ redesign. “We weren’t effectively communicating with our two core constituencies.”
Websults rebuilt both sites to be visually engaging with full color graphics and photography. Both sites feature Google custom searches and detailed information about the mission of IFI. In a true sign of the 21st century, site visitors are invited to become a fan of IFI on Facebook or follow IFI on Twitter.
The student site, www.ifiusa.org, features information on upcoming events, meetings and additional resources. The site also features an IFI forum. The site for volunteers and donors, www.ifipartners.org, includes details on volunteer opportunities, volunteer applications and training resources. The site also offers a variety of ways for people to donate to the organization, including a secure online donation form.
“The web is a dynamic, ever-changing environment, and businesses and organizations must prioritize their web presence so as not to lose potential audiences,” Websults Principal Jonathan Weindruch said. “IFI is smart to recognize the importance of staying current online for their success.”
“We have to communicate quickly and efficiently with folks in order to be successful in our goals,” Gatling said. “We’ve already seen a tremendous growth of interest in both of our sites.”
About Websults®
Websults is a web site strategy consulting firm that offers organizations insights into best practices for leveraging the Internet across all areas of business. In addition to making web strategy recommendations, Websults takes responsibility for getting an organization results on the web. The company’s services include strategy consulting as well as implementation services. For more information on Websults, or to view the new International Friends, Inc. websites, please visit www.websults.com.
